Whybrow Pedrola’s core team has vast experience of delivering wayfinding and placemaking projects.

They balance analytical rigour, graphic design flair, brand implementation skill, project management discipline, value engineering capability, manufacturing knowhow and delivery drive.  

They do it with poise, enjoyment and confidence in their ability to solve problems and deliver great work.  

The team is led by partners Ian Whybrow and Heath Pedrola. Ian and Heath are from different sides of the planet:  South East England and North East Australia. They met at a Society of Experiential Graphic Design event on the West coast of America. In May 2019 they formed Whybrow Pedrola in London.